PRESS RELEASE: Friendly Folk Records & Promotion (formerly known as, My Music Matters Management Triad) owner, Kathy Keller has been involved in the Folk music scene in the Netherlands since 2012, originally as a music journalist. When she realized how under-represented Folk scene was, she became an Artist manager for several international folk bands, and officially registered as an international music service, May 2015.

Many of the Artists who joined My Music Matters-MT were ready for the next step of releasing music on a record label. Again, Ms. Keller was met with a challenge. The Folk genre had very few record labels, and none in the Netherlands where she resided. The solution was clear, create a record label that could support and promote sales of all sub-genres of Folk music.

May 15, 2017 Friendly Folk Records was born! As with all new businesses, it takes a few months, or even a few years to work out the bugs. But we rose to the challenge. All folk genre artists of My Music Matters-MT took the leap of faith to start the label.  We began with six folk artists, from five countries, including our top act, Greenrose Faire from Finland.  At that time we were working with a distribution and promotion service who offered a free website service, which we happily accepted. First learning lesson for the new record label: keep websites and emails in house, as distribution and promotion services can and probably will change over the years. Old website text was lost when the website was crashed by above mentioned service.  Our new official website is www.friendlyfolkrecords.org. To see all archive posts and history of our company, the only living record can be found on the Facebook Page, which has been around since day one of our company.